Bigotry busting

When Jesus met a woman at a well (John 4:5-42) he broke a number of social taboos. The woman mentioned the most obvious. She explained that Jews did not associate with Samaritans. Yet, Jesus was not concerned with such bigotry. A couple of other taboos may not seem so obvious. In a society that was hypersensitive to any appearance of evil, the fact that Jesus talked to a woman alone, could have been taken the wrong way. Especially so because perhaps only someone with a bad reputation would be gathering water alone at a well in the heat of the day. Yet, Jesus did not care what others thought, when he knew he was doing right. We have our own modern prejudices to contend with. How do we react, caring more about what others think or what is right?