TV advertising often encourages us to do something useless. It may be to blindly follow a mindless fashion, put the latest overpriced thing in our mouths or waste hard-earned money on other fruitless pursuits. As we mature, we prioritize differently and many people leave such shallow and empty ideas behind, looking to invest in something more profitable and permanent. Few of us, even in the Christian community, seem to really focus on the most permanent things of all to build. In Luke 14:25-33 Jesus spoke of the planning and forethought it takes to build a tower. When building something more permanent in life it also takes a certain measure of sacrifice. A life that is only about partying and selfish pursuits is a waste. A meaningful life which builds something eternal, begins by sitting down and estimating the cost.
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